Health awareness through social media marketing
Balance Chiropractic is a Gonstead chiropractic clinic, focused on providing the highest standards of chiropractic care. Their goal is to help their patients be free from pain and achieve their health goals.
Most of their sales come from patient referrals. The intention with social media is to reach a wider audience and convert them to leads. Social media becomes a channel to share about chiropractic care, health awareness and wellbeing tips to prospective and current patients.
I am responsible for content planning, research and creation (design, video editing and caption writing). I also work with the chiropractors to come up with educational content to share with their audiences.
Posts
Since their most valuable customers are aged 30 to 50 (before retirement), we focused on Facebook to reach these middle aged and older adults. We also used Instagram to further reach young adults.
I manage their Facebook and Instagram accounts and am responsible for posting the content and compiling the analytics every 3 months. I present it to the client so that we know what’s working and what’s not.
We use this insight to plan our next steps.
Videos
Since working with me for half a year, their Facebook reach increased by 195% and Instagram by 1100%.
I got to know Fion from LinkedIn, and was also recommended by my insurance and wealth planner for her social media management and planning services. She has helped me reach out to more clients at the same time improve my business message and public education. If you need help to simplify and allow easy understanding of what your brand/company can offer, Fion is able to tell your story and improve your company’s brand position.
– DC Jonathan Tiong, Founder & Chiropractor, Balance Chiropractic